Modern technological communication is one of the most controversial topics amongst various professionals in the scientific field as well as within the business world and a substantial amount of effort must be made in order to find the fine line between too involved and not enough.
To start, let us examine the pros and cons with technological communication. As I touched on in my previous blog post, modern day devices allow for us to communicate with people across the globe instantaneously. With that ability, we are able to share information and news at light speed, able to educate the world about any given thing at any given moment. Yet, sometimes we become too attached to this technology. We become social media addicts, constantly glued to our screens letting the world go by without noticing a single thing. That which made us human in our communication is slowly disappearing as we lose the barriers that were once in place to ensure that we never spoke out of turn and gave each other the respect we deserve. It is quite clear that given the two possibilities of the potential of technology, there would certainly be a split amongst the “stakeholders” in question, or the people who are involved in either side of the argument.
Many businesses such as Facebook and Twitter would certainly prefer that we continue to become more and more engrossed with their services, using their programs to send messages and let everyone know what we are doing. They invest millions of dollars creating new ideas to keep their user base plugged into their devices to get more and more out of them without caring for the potential harm that they may be doing to them. In an article by Jean Twenge(2013) on the New York Times entitled, “Social Media is a Narcissism Enabler,” researchers have begun to find that those of us who tend to spend more time on their social media accounts tend to behave in a more narcissistic fashion, causing them to behave inappropriately in public and altering their interactions with the people around them. Yet despite the negative effect that these websites have on the minds of the masses, companies like Facebook and Twitter continue to try and brainwash their consumers into lessening their grip on reality so they can better take a hold of their consciousness.
As for those who are more concerned with the effects that technological communication has on them and their peers, they are often labeled as Luddites or those who shun technology. Yet many of these individuals are simply mothers and fathers who are concerned as their child becomes increasingly distant and more attached to their cellular devices. Researchers at institutes such as Harvard and Cambridge are researching the effects that are coming from this prolonged usage of technology and its impact on our communication. In an article on Journalists Resource(2013) titled, “Multitasking, Social Media and Distraction: Research Review,” the author examines various studies from credible institutions that have found the detrimental effects of communication on our friends and family and how it is also making us less efficient and more liable to waste time. Stanford’s research went so far as to say that the phone becomes an extension of one’s own brain creating something that people become depended on for a healthy mental state. The average consumer is incredibly concerned with what is becoming of all of us, and so they too have a stake in
Ultimately, the battle between large businesses and conglomerates and the consumers and researcher will decide which direction technological communication will take us. Will we succumb to the will of Facebook and become mindless drones who spend every waking moment obsessing over social media? Or will we break free and become the heralds of a Golden Age of communication?